What is Brand Safety?
Brand safety is an overall assessment of the exposure to content that is unacceptable to your brand. From the ad server, our code travels with your ad to its end destination. From there it will report back the URL that it’s on and the content that exists on that page.
Brand Safety Breakdown
All domains are categorised into one of 147 classifications. An overall brand risk assessment would include complete transparency on all domains, categorisation of all domains and a custom text search on each page for any phrases or terms that are specific to your brand safety.
We can fix any problems by blocking delivery of the ad or creating a blacklist to share with your media partner.