What We Do
Mediaoptimise allows agencies and advertisers to score the specific performance of each placement. The score is based on the following criteria:
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Brand Safety
Identify negative or sensitive content specific to your brand and stop the placement of the ad with blocking.
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Media Quality
Pinpoint which sites and domains deliver most ads in view. Identify impressions from bot traffic or fraudulent domains.
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Compliance
Assess under-delivery or over-delivery. Find impressions outside the GEO and dates booked in the media plan.
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$Wastage
Quantify the value of the media budget spent on impressions that have no value. Calculate the effective CPM paid for useable impressions.
Fix issues before they affect campaign performance.
For further information or to organise a WebEx demo please contact us.