Brand safety includes a potential brand risk assessment, negative categories, negative keywords, impressions on blacklisted domains and non-human traffic. The Mediaoptimise product will analyze and report on all the impressions delivered in the campaign right down to domain level. It will identify delivery of ads to hazardous content then take action by blocking the ads or blacklisting the site with your media partners.
Quality is based on the number of ads delivered above the fold or scrolled into the viewable part of the screen, engagement, time on screen, clicks and conversions. Using these performance metrics we can understand the contribution of placements and domains in the media plan to campaign performance. We evaluate the allocation of spend across the media partners based on delivery of media that works and delivers results.
The user interface will allow media buyers to determine if the units booked in the media plan have been delivered precisely. In addition, it will qualify the delivery to make sure that the trafficking corresponds with the objectives set out in the media plan ensuring delivery in the correct GEO and with the time-frames booked in the plan. It will qualify wasted expenditure and outline the % of media spend wasted by each placement.
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Advanced reporting interface for display advertising campaigns.
