NBCUniversal Unveils First-Party Advertising Identity Platform

Ed Sheeran performing on NBC’s ‘Today’ on Dec. 9, 2021. Roy Rochlin/Getty NBCUniversal is hoping to seize what it sees as whitespace in the streaming and advanced TV advertising market, launching a first-party identity platform called NBCUnified, meant to allow advertisers to track and monitor consumer relationships without the […]

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