Nine months after Anzu added Comscore’s digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4%...
Singular is launching Singular Private Cloud for marketing measurement to give major mobile brands complete control over their growth stack, marketing measurement, and sensitive user...
The use of blockchain technology is revolutionizing the programmatic advertising industry. Not surprisingly even IAB has a Distributed Ledger Working Group that continuously investigates applications...
Image Credits: DBenitostock (opens in a new window) / Getty Images During the pandemic, more consumers turned to music and podcasts for entertainment from the...
In the third article in ExchangeWire’s 2022 predictions series, industry experts predict what next year looks like for TV, CTV, and video, a digital sector...
Digital ad measurement and data analytics outfit DoubleVerify is to acquire OpenSlate, a company that specialises in pre-campaign contextual targeting to enable brands to align...
Ad fraud, or invalid traffic (IVT), is the fraudulent representation of online advertising impressions, views, clicks, conversions, etc., for financial gain. By Nachiket Deole In...
This image is for representational purpose only. Travel advertising was the hardest hit by Covid-19 for the travel ad market lost 46 per cent in...
mFilterIt releases Ad Fraud Myths on “International Fraud Awareness Week” The Digital Ad Fraud is estimated to cost advertisers and brands an estimated of $44...
For Twitter, the health of public conversation is a top priority and that means working to develop opportunities to support the multiple voices, while also...