TikTok, the leading destination for short-form mobile video, today unveiled TikTok: The Stage, an inaugural virtual event, where it introduced new creative, branding and commerce...
Smart becomes the first SSP to collaborate with White Bullet to safeguard quality in the digital media landscape 1 The partnership is designed to eradicate...
Retrieved from Unsplash on July 22, 2026 Dive Brief: IPG Mediabrands has agreed to license a new analytics solution that can measure diversity figures in...
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In association with Publica. In this article written exclusively for ExchangeWire, Paul Gubbins, VP, CTV strategy, Publica , discusses why publishers need to remedy consumer-unfriendly...
The growing number of households with a smart TV gives advertisers a way to customize their campaigns for different consumers during the same programming. LG...
The IPG Mediabrands report recommends brands reconsider their ad spend on social platforms A new report from IPG Mediabrands and Magna has delved into the...
Offering the right value exchange to gamers could be the key to brands unlocking enormous potential in the mobile environment If you’re not in mobile...
ANA and GARM Scale #EngageResponsibly to Industry-Wide Initiative; Leverage Power of Big Brands and Social Media Platforms to Empower and Engage Small Businesses and Consumers...
Credit: Ketut Subiyanto via Pexels IPG Mediabrands has released a new study that examines the accelerating amount of inaccurate and misleading content appearing across online...