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  • Brand Safety

DoubleVerify beefs brand safety and suitability

Extending capability into YouTube and improving its brand suitability solution, digital media measurement, data and analytics software platform DoubleVerify (DV) has enhanced its brand safety...
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  • Brand Safety

Brand Safety in the Privacy-First Era

In an 18-month period punctuated by a global virus; an especially vitriolic US election which preceded an attack on the Capitol building; and the lumbering...
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  • Brand Safety

Comscore Brings Innovation to Podcast Advertising, Enabling Brand Safety Protections for Acast Podcast Inventory

RESTON, Va., July 26, 2026 /PRNewswire/ — Comscore (Nasdaq: SCOR ), a trusted partner for planning, transacting and evaluating media across platforms, today announced an...
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  • Artificial Intelligence

Contextual Advertising: AI’s Answer to a Cookieless World

Over the last 30 years, the digital advertising landscape has evolved immeasurably. Having adapted to audience responses to become much more targeted towards consumers, the...
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  • Brand Safety

Advertisers And Publishers Are Demanding Greater Data Accountability

This article is sponsored by GroundTruth. As consumers continue to evolve the way they shop and interact with brands, accuracy has become more critical than...
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  • CTV / OTT

Integral Ad Science Buys CTV Ad Platform for $220m

Digital ad verification firm Integral Ad Science (IAS) has announced the acquisition of CTV advertising platform Publica, in a 75% cash and 25% stock transaction...
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