NEW YORK, Sept. 30, 2021 /PRNewswire/ — IAB Tech Lab, the digital advertising technical standards-setting body, announced today the ads.cert 2.0, a standard introduced to...
Media experts say it might be time to shift ad dollars to other platforms What a week already for Facebook. Its nearly six-hour outage of...
The claims raise questions about brands’ relationships with disinformation on Facebook Facebook has been accused of putting the desire for ad revenue above the need...
Smart becomes the first SSP to collaborate with White Bullet to safeguard quality in the digital media landscape 1 The partnership is designed to eradicate...
Francis Scialabba Get marketing news you’ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising...
The IPG Mediabrands report recommends brands reconsider their ad spend on social platforms A new report from IPG Mediabrands and Magna has delved into the...
ANA and GARM Scale #EngageResponsibly to Industry-Wide Initiative; Leverage Power of Big Brands and Social Media Platforms to Empower and Engage Small Businesses and Consumers...
Credit: Ketut Subiyanto via Pexels IPG Mediabrands has released a new study that examines the accelerating amount of inaccurate and misleading content appearing across online...
NewsGuard, which rates websites based on the veracity of the information — or misinformation — they publish, is expanding its service to YouTube videos, thanks...
Zefr Zefr offers brands best-in-class video intelligence for more accurate Brand Suitability targeting & measurement across the world’s largest video platforms, with tools to improve...