Predictions 2022: Publishers & First-Party Data Part 2

In the eleventh article in ExchangeWire’s 2022 Predictions Series , and following on from part 1 , we hear from more industry figures about what’s in store for publishers and first-party data this year. Publishers will focus on facilitating well-informed consent, conveying the value exchange, and standardisation The ICO’s […]

Click here to view original web page at www.exchangewire.com