Quality and Compliance.
We provide details on the performance metrics for each domain. These metrics are matched to the media plan to provide the following key performance indicators.
(Engagement can be clicks, hovers, entries, exits, closes or clicks)The application of these metrics at domain level allows us to eliminate the domains that do not deliver quality media thereby ensuring an uplift in performance for the campaign.
In addition, we can follow the delivery path to make sure that the ad was distributed to the quality of inventory that was paid for.