Mediaoptimise provides advertisers with the ability to track their display campaigns right down the domain. This allows us to evaluate:
Category and Safety.
Each webpage is categorized based on the IAB taxonomy. This allows us to target or block the delivery of ads based on the categories in the table below.
There is a further layer of subcategories that can be used for targeting or blocking
Clicks and Fraud.
All clicks are counted. Sites with excessive or unusual click rates or patterns are specifically identified. Any possible fraudulent clicks can be further examined using heat mapping of the clicks.