On average, we are exposed to between 6,000 and 10,000 advertisements every day. This is simply too much for our brains to handle, which means the vast majority of ads we see are simply ignored or forgotten about within seconds. This bombardment of content, combined with the growing hostility towards advertising - especially online - is now forcing brands to reconsider their advertising strategies in order to win the attention of viewers while also respecting and maintaining their trust. […]