The host-read ad is still king, but podcast advertisers are experimenting with programmatic ads

Marketing It’s a little complicated, so we’ll break it down. Francis Scialabba As podcast advertising revenue continues to grow—to $2 billion by 2023 , by IAB estimates—podcast networks are enhancing ad tech for the burgeoning industry. The past few years have seen a slew of acquisitions in the space. […]

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