Some are finding success with their forays into podcasts and streaming music, but measuring results can be a challenge—and ad prices are rising. […]
Against that backdrop, digital-audio audiences are on the upswing. In early 2021, some 68 percent of Americans aged 12 and older said they listened to online audio in the previous month, up from 47% who said the same in 2014, according to surveys conducted by Edison Research and Triton Digital. […]