The metaverse is an understandably hot topic these days, forefront in the mind of many brand marketers. For us sci-fi fans who have been exploring the topic for some years now (calling myself out here), it’s exciting to see the idea of a persistent virtual life become a conversation in popular culture. The potential of a metaverse is as varied as the real world, but where we are today is very different from where we can be a few years from now. And it’s important to understand what we can craft in today’s environments versus what the future might hold. […]