Why brands like Ulta and MeUndies are investing in Reddit advertising

Amid Apple iOS14 privacy changes, brands like MeUndies and Ulta are ramping up spend on Reddit — a platform that doesn’t require cross-app tracking for targeted advertisements. According to research firm eMarketer, Reddit grew advertising 89% year-over-year in 2021 and expects ad revenue will grow another 39% this year. […]

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