“88% of dollars could not be traced from end to end.”
In terms of the overall sum of money lost within “untraceable” advertising, the numbers are huge. Of the $350 billion spent on digital advertising in 2021, over 70% of that is spent programmatically. If we apply Bob Hoffman’s point that 88% of advertising is wasted to that programmatic figure, $215 billion cannot be accounted for with today’s technology. […]